7 years ago, I started at Upfluence, an influencer management software company, where I handled hundreds of campaigns for clients from all industries. After a few years I realized that I needed more depth in metrics and more impact on strategy so I decided to move over to the client side.
As a deeply passionate gamer, leading the Influencer Marketing department at Socialpoint was the perfect opportunity to specialize in this industry. We worked with the top influencers in the US, such as MrBeast, who we also integrated into the games through dedicated live-ops and special collectibles.
After growing the department at Socialpoint, I decided to join Ten Square Games and take on the challenge of building an Influencer Marketing department from scratch.