Influencer marketing consultant for mobile games & apps
Turn influencer marketing into a growth channel you can measure, defend and scale.
For UA, growth and marketing leads, whether you’re running your first campaign or trying to fix a channel that’s stopped paying back.
Trusted by
12+ years
in influencer marketing
$30M
invested in influencer campaigns
5M+
installs generated
1B
views generated
Why it works
Influencer marketing isn’t underperforming. It’s under-measured.
What marketers believe
My answer
“We can’t track it.”
You can. Dashboards typically show only 33% of the installs influencers actually drive.
“It’s a brand play. Those users don’t pay.”
By D90, influencer users retain 23% better and spend 23% more than users from any other paid source.
“We tried it. CPI was triple our paid UA.”
On a D30 dashboard, sure. Count organic installs and give the content time: CPI matches paid UA by D60 and costs 49% less than SRNs by D365.
CPI over time: what your dashboard shows vs. what you actually paid
| Window | Influencers attributed | Influencers attributed + organic | AdNetworks | SRNs |
|---|---|---|---|---|
| D30 | $70.59 | $23.53 | $21.83 | $17.65 |
| D60 | $53.52 | $17.84 | $21.83 | $17.65 |
| D90 | $45.31 | $15.10 | $21.83 | $17.65 |
| D180 | $34.96 | $11.65 | $21.83 | $17.65 |
| D365 | $27.18 | $9.06 | $21.83 | $17.65 |
| D720 | $21.00 | $7.00 | $21.83 | $17.65 |
Why work with me?
I’ve sat in your seat.
I ran influencer marketing in-house before consulting. I know the numbers leadership will ask you for, and I build the programme to answer them.
I’m paid for advice, not for spend.
No influencer roster to place, no media margin. I recommend what fits your app, even when that means spending less.
First learnings in 6 weeks.
My Influencer Marketing Testing Framework skips the trial and error, so you know what works before you scale.
Your team keeps the know-how.
Briefs, benchmarks and the measurement setup stay with you. The channel keeps working after I step back.
How I work
Two ways to work together
Same standards, same measurement. What changes is who runs it.
Audit & roadmap
I review what you’ve done, show you what’s holding the channel back, and hand your team a clear plan to run.
Best for: teams with in-house people who need direction.
Hands-on programme
I build and run the programme with you, from strategy and influencers to briefs and measurement.
Best for: teams without the bandwidth or expertise in-house.
Not sure which fits? That’s what the first call is for.
What people I’ve worked with say
Marion joined us at a time when influencer marketing was far from a proven channel within the company. She helped us not only test the channel successfully but also build confidence in it as an important part of our marketing mix.
Elena BennettDirector of User Acquisition, Wooga
We achieved back to back years of break even or positive returns, particularly through YouTube activations.
Max WeberInfluencer Marketing Manager, Twin Harbour Interactive
Her mix of strategic thinking, operational excellence, and collaborative spirit has made her an invaluable partner. I couldn’t recommend her more highly.
Sara Buck ChristensenHead of Marketing, Supercell
One of the top influencer marketing experts in the mobile games industry.
Jonathan WintersCMO, Snowprint Studios
Marion grew Socialpoint’s influencer marketing activity into a cornerstone of our mix.
Alexandre Noirot-CossonHead of Marketing, Live Games, Socialpoint
I can greatly recommend working with her, from building Influencer Marketing from scratch to building out an already existing function and lifting it to the next level.
Selina Springvloet DubbeldHead of Growth, Ten Square Games
Speaking, podcast & guest appearances
On stage
Want me to speak at your event? Get in touch
The only podcast about influencer marketing for mobile apps & games. Honest conversations with the marketers managing influencer marketing budgets.
As a guest on
Contact
Let’s talk.
Tell me where your influencer programme is today. I’ll tell you honestly whether I can help.
Prefer to pick a time?
I’m based in Barcelona (CET). If my slots don’t fit your time zone, just message me and we’ll find a time.
Thanks, message received.
I’ll get back to you within two working days.